Jeanne Bliss is the Founder and President of CustomerBliss, and the Co-Founder of The Customer Experience Professionals Association.

She is one of the foremost experts on customer-centric leadership and the role of the Chief Customer Officer. A consultant and thought leader, Jeanne Bliss guides C-Suite and Chief Customer Officer clients around the world toward earning the right to business growth and prosperity, by improving customers’ lives.

Jeanne Bliss pioneered the role of the Chief Customer Officer, holding the first ever CCO role at Lands’ End, Microsoft, Coldwell Banker and Allstate Corporations. Reporting to each company’s CEO, she moved the customer to the strategic agenda, redirecting priorities to create transformational changes to each brands’ customer experience. She has driven achievement of 95 percent loyalty rates, improving customer experiences across 50,000-person organizations.

Jeanne Bliss

Jim McKelvey is a serial entrepreneur, inventor, philanthropist, and artist.He is the co-founder of Square, was chairman of the board until 2010, and still serves on the board of directors. In 2011, his iconic card reader design was inducted into the Museum of Modern Art.

McKelvey also founded Invisibly, a project to rewire the economics of online content; LaunchCode, a non-profit that trains people to work in technology; and Third Degree Glass Factory, a publicly accessible glass art studio & education center in St. Louis. In 2017, he was appointed as an independent director of the St. Louis Federal Reserve.

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What You Need to Build an 
Unbeatable Business


Our sales volume doubled every other month.

Our customers were so thrilled with our product they spread the word for us — we grew without any advertising whatsoever.

We built a platform so unique, even giant companies like Amazon couldn’t touch us.

And it was all possible because of a series of problem-solving innovations I call an Innovation Stack. In this ebook, I break down our Innovation Stack piece-by-piece, showing you how to build an unbeatable business using a chain of problems and solutions.