The Innovation Stack
“This book won’t make you an expert any more than writing it made me one.”
If you’re looking to this book to be the one thing you need to beat Amazon or become Wall Street’s next darling, you can stop reading now. It won’t. And I’ll go a step further: you can stop reading altogether. Because there is no one magic bullet to make you a great innovator, or a great entrepreneur. Instead, I invite you to look at it this way. Innovation is not a single event. It’s a series of real-world problems solved in brand-new ways. And, in my view at least, true entrepreneurs are those who can stack those ideas and create something no one has ever done – and something no one else can copy.
That’s what The Innovation Stack is all about.
I’ll show you how it worked for me, and I’ll introduce you to a couple of other problem solvers, too – people and companies you may have heard of, but whose stories you might not know. And who knows? Maybe, along the way, you really will find the inspiration you need to create the next big thing.
